Strategic Leadership:
Develop and execute the long-term vision and strategy for the affiliate program, ensuring alignment with the company’s overall business goals and market expansion plans.
Global Market Expansion:
Lead the development and management of affiliate operations across multiple international markets, driving growth and market share in key regions.
Brand Development:
Oversee the creation and launch of new casino and affiliate brands, ensuring seamless integration into the affiliate network and brand consistency.
Performance Management:
Set KPIs for affiliate operations, monitoring and analyzing performance metrics to optimize effectiveness, and working closely with senior leadership to forecast revenue and ROI based on strategic objectives.
Team Leadership & Growth:
Build, scale, and lead the Affiliate Department, fostering a high-performance culture through mentoring, training, and development of team members. Ensure the recruitment and retention of top talent in the affiliate space.
P&L Responsibility:
Take full ownership of the affiliate program’s P&L, ensuring profitability, cost-efficiency, and alignment with broader company financial targets.
Affiliate Relationship Management:
Cultivate strong relationships with top-tier affiliate partners and key stakeholders to ensure long-term growth and loyalty. Implement strategies to maximize the quality, engagement, and performance of key partners.
Innovation & Program Development:
Continuously innovate and evolve the affiliate program to stay ahead of industry trends, including implementing new recruitment strategies, marketing initiatives, and advanced technological solutions.
Compliance & Risk Management:
Ensure affiliate operations meet all regulatory and compliance standards in each operating market, minimizing legal risk and safeguarding company reputation.
Stakeholder Engagement:
Collaborate with internal departments (marketing, finance, legal, product) to align affiliate strategies with the company’s broader business initiatives, ensuring seamless cross-departmental communication and support.
Data-Driven Decision Making:
Leverage data analytics to make informed decisions, adjusting strategies to improve affiliate acquisition, retention, and revenue generation.